When we start a new venture, we base it on hard research and analysis.
Typically, we review the industry and put ourselves in the customer's shoes to see what could make it great.
We ask fundamental questions: is this an opportunity for restructuring a market and creating competitive advantage?
What are the competitors doing? Is the customer confused or poorly served? Is this an opportunity for building the Tsibidis brand? Can we add value? Will it interact with our other businesses? Is there an appropriate trade-off between risk and reward? How can we be the best?